LoAdebar athlete Brian Lowman will be competing in the Ironman 70.3 World Championships on September 4, 2016. The event is being held in Mooloolaba, Queensland.

Brian has been competing in endurance sports for the last 14 years. Recognizing the importance of good nutrition, he made LoAdebar an integral part of his nutrition and training plan in the recent years while preparing for Ironman events. We wish you the best Brian!

Posted by Loadebar Admin | Topic: Athlete Stories

LoAdebar is proud to be a sponsor of local outdoor events and we are very excited to be sponsoring the River Gorge Criterium races this Saturday August 27, 2016, in downtown Chattanooga. We will have a booth set up on Market Street across from Warehouse Row where we will be sampling LoAdebars.

Races start at 12:30pm with junior categories and will continue throughout the day with both men's and women's races. Racers are expected from around the nation and should be really exciting! You can find more information about the River Gorge Omnium on their website www.rivergorgeomnium.com.

Hope to see you there!

Posted by Loadebar Admin | Topic: Events

A great view isn't the only thing found on the summit of Mt. Fuji. Kafi Maloney Ealey, daughter of LoAdebar founder Norma Maloney, recently fulfilled a dream by reaching the top of Japan's highest mountain. Ealey, who is a brand ambassador for LoAdebar in Japan, made the climb with several others and shared the LoAdebar love on the very challenging endeavor. Having suffered altitude sickness 18 years prior in her first attempt to summit, she was determined to reach her goal of the top armed with a backpack full of provisions, oxygen, and of course, LoAdebars. The trek required 6.5 hours uphill, and then another 3 on the descent. While not nearly as dangerous an undertaking as Mt Everest, the thin atmosphere and rough terrain poses hazards of its own.

As Ealey was on the ascent, she encountered an exhausted fellow adventurer who had attempted to climb through the night, as many do, with the aspiration of reaching the summit for the sunrise. He was still two hours from the top and had been 17 hours into his climb when she reached him. His fatigue was apparent as he was draped over the lava rocks unable to go on. Offering what she could, Ealey shared a LoAdebar and an encouraging word. She was glad to hear later that he had made it to the summit.

She admits that the climb was brutal, but concedes "The view at the top however, was breathtaking. LoAdebar was a great snack to have during the climb and afterwards. It was robust enough to provide me with the energy I needed to keep going, but light enough that it didn't sit heavily in my stomach. It was also a great recovery snack. Climbing Mount Fuji was a memorable experience. There is a Japanese proverb that says: "He who climbs Mount Fuji is a wise man. He who climbs it twice is a fool." So I think it best to stop there and leave it at that."

Posted by Loadebar Admin | Topic: Inspirational